Product manager salary: How much do they earn?

Product management is one of the most coveted profession by young professionals graduating in recent years. One of the reason behind it is the product manager salary is one of the best across other technical roles in software industry. Product managers need effective communication, organization, story telling and planning skills to own a product and decide what needs to be built in the product. They work with different teams like design, content, business, marketing and engineering to solve the pain points of the end users and launch products that are loved by the users.

Product management salaries vary a lot based on the location, level of the role, education, experience, company and type of product management role. Let us look deeper into these factors that impact the average product management salaries in North America.

As per Glassdoor, average salary of a product manager in United states is $146,883 possibly ranges from $114K to $191K.

Product manager salary by position

Associate Product Manager:  $102,078/yr

The role of an Associate Product Manager (APM) is an entry-level position within the field of product management. APMs work closely with Product Managers and cross-functional teams to assist in the development and management of products throughout their lifecycle.

Product Manager:  $146,872 / yr

The role of a Product Manager is to strategically oversee the development and management of a product or a portfolio of products throughout their lifecycle. Product Managers are responsible for aligning business objectives, customer needs, and market opportunities to drive the successful creation and delivery of valuable products.

Senior Product Manager: $197683 / yr

The role of a Senior Product Manager is a more senior-level position within the field of product management. Senior Product Managers are responsible for leading and guiding the development and management of products with a higher level of complexity and strategic importance. They have a broader scope of responsibility and often take on leadership roles within product management teams.

Director of Product Management: $252,862 / yr

The role of a Director of Product Management is a senior leadership position within the field of product management. Directors of Product Management are responsible for overseeing and guiding the overall product management strategy and execution within an organization. They play a critical role in driving innovation, aligning product strategies with business objectives, and ensuring the successful delivery of products.

VP of Product Management: $280,545 USD/ yr

The role of a Vice President (VP) of Product Management is a senior executive position within the field of product management. VP of Product Management oversees the strategic direction, execution, and overall success of the product management function within an organization. They play a critical role in driving innovation, setting the product vision, and ensuring the alignment of product strategies with business objectives.

Chief of Product: United states: $335,077 USD/ yr

The role of a Chief of Product is a senior executive position within an organization that focuses on overseeing and guiding the overall product strategy, development, and management. The responsibility of this role is to align the product vision with the company’s strategic goals, driving innovation, and ensuring the success of the product portfolio.

Product manager salary by type

Technical Product Manager:$169,384 / yr

Technical Product Managers specialize in products with a strong technical component or those serving technical audiences. They have a deep understanding of technology and work closely with engineering teams to translate technical capabilities into valuable product features.

Growth Product Manager:$144,491 / yr

Growth Product Managers focus on driving user acquisition, retention, and monetization. They analyze user data, conduct experiments, and implement growth strategies to optimize key metrics such as user engagement, conversion rates, and revenue.

Data Product Manager:$149,286 / yr

Data Product Managers specialize in products centered around data collection, analysis, and insights. They work closely with data scientists and engineers to develop data-driven products, such as analytics platforms, machine learning models, or data visualization tools.

Platform Product Manager: $185,979/yr

Platform Product Managers oversee the development and management of platform-based products. These products provide foundational capabilities or infrastructure for other products or services. They focus on building scalable and reusable solutions that enable rapid product development and integration.

Mobile Product Manager: $192,616 / yr

Mobile Product Managers specialize in products specifically designed for mobile devices, such as mobile applications. They have expertise in mobile user experience (UX), app store guidelines, and mobile-specific technologies to create seamless and engaging mobile experiences.

E-commerce Product Manager: $179,921 / yr

E-commerce Product Managers focus on products related to online retail and e-commerce platforms. They work on features and strategies that optimize the online shopping experience, enhance conversion rates, and drive revenue growth.

Enterprise Product Manager: $187,075 / yr

Enterprise Product Managers develop and manage products targeted at enterprise customers or large organizations. They understand the unique needs and complexities of enterprise environments, such as security, integrations, and scalability. It helps them to work closely with enterprise clients to deliver tailored solutions.

Consumer Product Manager: $166,907/ yr

Consumer Product Managers specialize in products targeted at individual consumers. They focus on understanding consumer behavior, preferences, and market trends to create intuitive and delightful user experiences for mass-market adoption.

New Product Introduction (NPI) Manager: $143,274 / yr

NPI Managers are responsible for leading the launch of new products into the market. They oversee cross-functional coordination, ensure smooth transitions from development to commercialization, and develop go-to-market strategies to drive successful product launches.

Product manager salary by location

United states has salaries for product managers that varies as per the location in the United States. The cost of living is very high in some cities as compared to others. For example cost of living in San Francisco is way more than the cost of living in Austin. Hence, product managers in San Francisco earn more than the product managers in Austin even at the same experience level in the same industry.