Product roadmap tools: 10 best solutions

Product roadmapping is one of the crucial responsibilities of a product manager. Although it can be a mundane activity for some of the product managers, it is the foundation for the execution of the product strategy defined by the organization. Fortunately, there are many product roadmap tools available in the market. However, If you are new to product management then before proceeding you can also read my post on Product Roadmaps in Agile

This article focuses on the ten best product roadmap tools available in the market, followed by general information about the software, their benefits, and drawbacks. In the end, it will also show you a comparison of all the listed tools to help you choose the most suitable tool.

Top 10 product roadmap tools:

In this article, we will focus on below listed product roadmap tools:

1.Productboard

2. Wrike

3. Airfocus

4.ProductPlan

5. Aha!

6.Roadmunk

7.Trello

8.Miro

9.Craft.io

10. Confluence

1.Productboard

product roadmap on productboard

Our first product roadmap tool is Productboard. It allows to collect user feedback from different sources in one place to incorporate feedback while creating a product roadmap. It is a very user-friendly application that enables you to create product roadmaps via the drag and drop feature. You can create different views suitable as per the needs of different teams and share them. Prioritized features can be shared directly with the team over tools like  Jira, Slack, Trello, Pivotal Tracker, etc. There are several inbuilt product roadmap templates (goal-oriented, feature-based, agile) available as well to help you get started.

Pricing: 15 days free trial. Tiered feature-based pricing starts at 20$ per maker per month and goes up to 100$ per maker per month. Also available for enterprises at a custom price based on their needs.

ProsCons
✔️ Easy to use and update any time after creation.
✔️ Shows more details when clicked on each feature/initiative in the roadmap
✔️ Enables sharing different views with the teams using filters
✔️ Integration with Project Management and DevOps tools to keep teams synced
✔️ Aggregated insights from different sources
✔️ Utilize existing Jira items in the roadmap
❌ Customer and internal insights are not separated while calculating user impact score
❌ Sometimes some parts of UI are sluggish and clicks are delayed
❌ Internal file viewer for common file types is missing.
Limited tools for integration

2.Wrike

product roadmap on wrike

With Wrike, you can create roadmaps in Gantt chart format. It enables you to streamline your product journey from design to launch. Real-time discussions, setting assignees to tasks, and request forms to cut down emails for status check enables to manage and prioritize tasks using this product roadmap tool. Kickstart approvals by automatically sharing information with the approvers. Wrike subscribers can also take Product Mastery certifications to enhance knowledge in using Wrike and product management concepts.

Pricing: Basic features are available free for up to 5 users. It is user and feature-based tiered pricing. Paid plan starts with 9.8$ per user per month.

ProsCons
✔️ Saves time by providing request forms to collect data
✔️ Extensive training sources for easy onboarding
✔️ An extensive list of integrated tools
✔️ Good for big organizations
❌ Needs some time to get used to the features
❌ Product roadmap can be created only in the form of a Gantt chart
❌ Product roadmaps can not be created in the free plan.
❌ Inconvenient pricing option for small businesses (Offers 5,10,15 users in the professional plan- nothing in between)

3.Airfocus

product roadmap and prioritization

Airfocus is a product roadmap tool that helps you prioritize your features and make the right decision by providing a customizable scoring board. Prioritization charts can be created based on the inputs to help you visualize the valuable potential opportunities. Additionally, you can use the priority poker feature to get votes from the team during real-time discussions and make decisions quickly based on the results.

Pricing: Pricing is similar to Productboard, provides a 14-day free trial. Annual billing basic plan starts with $19 per month per user and goes up to $79 per month per user with extensive features. Monthly billing starts with 25$ per month per user.

ProsCons
✔️ Integrations with the popular tools.
✔️ Track the status of items pushed into development tools from airfocus.
✔️ Focused on helping prioritization.
✔️ Built-in templates example: agile roadmap template, feature roadmap, product launch, etc.
✔️ Unlimited views and options to export in different formats.
✔️ Very quick customer support
✔️ Easy to use interface.
❌ Occasionally stops working
❌ Adding criteria for scoring loses the scores for all the items
❌ Public roadmaps do not have an upvote/downvote feature

4. ProductPlan

productplan

You can create visually appealing product roadmaps using ProductPlan which has a very user-friendly interface. Product roadmaps can be created in few minutes without going through any training on usage with this tool. Drag and Drop building, customizable layouts (timeline, list, and portfolio), unlimited number of roadmap sharing are main features offered by this tool.

Pricing: Starts with 39$ per user per month billed annually. Extensive support with dedicated CSM for Enterprise pricing.

ProsCons
✔️ Easy to use
✔️ Unlimited free viewer accounts
✔️ Easy to export and distribute across stakeholders
✔️ Can compile multiple roadmaps in one place, which is easy to understand
✔️ A variety of built-in templates available.
✔️ Good customer support.
❌ Can not move story features (bars) between lanes (projects) without drag and drop
❌ Can not upload a spreadsheet to build an initial roadmap
❌ No offline mode
❌ Heavy usage makes the application slow

5. Aha!

product roadmap on aha!

Aha! positions itself as an application to create beautiful roadmaps. Apart from regular features like prioritization, user story mapping, it allows to view dependencies between stories and creates mockups. Detailed reports can also be created with Aha!. With its structured methodology, it can help you evaluate your goals and then eventually break them down into initiatives and user stories.

Pricing: Offers a 30-day free trial. Starts with 59$ per month per user but also offers a plan for start-ups with certain criteria.

ProsCons
✔️ Multiple views for different teams
✔️ Idea portal to store potential ideas can also be accessed by external users
✔️ Quick customer support
❌ Integration with project management tools is not smooth
❌ Unannounced updates interrupt the work in progress
❌ An expensive tool as compared to other product roadmap tools

6.Roadmunk

roadmunk

Roadmunk states itself as an end-to-end product roadmap tool. Value vs cost and RICE templates can be accessed for prioritization or a customized weighted scoring framework. You can choose between timeline or swimlane visualizations. Executives can comment on the roadmap without editing it. You can create a branded roadmap can be created by adding your company’s logo and color scheme to it.

Pricing: Offers a 14-day free trial. The basic plan starts at 19$ per user per month but has a lot of features covered as compared to other tools.

ProsCons
✔️ Multiple views for different users based on the same data set.
✔️ Capture feedback from different sources into one place.
✔️ Easy to use
✔️ Easy to update roadmaps
✔️ Built-in roadmap templates (35+)
✔️ Export in different formats.
✔️ Roll up multiple roadmaps into one.
❌ Can be difficult to use in presentations
❌ Deleted items extend the swimlane view which makes it harder to view
❌ No warning messages before deleting items
❌ Slow to load and edit while sharing in meetings

7.Trello

trello boards for roadmap

Trello is a project management and collaboration tool but it can be used to create basic roadmaps. You can make agile product roadmaps with ‘Backlog’, ‘Inprogress’, and ‘Done’ columns and then place the cards for features under each column. Furthermore, you can collaborate with your teams to further refine the roadmaps easily. This tool is focused on project management and hence, Trello might not be for you if you want to build beautiful roadmaps with different views or layouts.

Pricing: Available for free for individuals and teams. For business class, it starts with 12.5$ per month per user billed annually.

ProsCons
✔️ Easy to use
✔️ Useful to organize ideas
✔️ Allows easy communication among team members
✔️ More suitable for project management and task tracking
✔️ Easy navigation to Jira and Confluence
❌ Product roadmaps can be built only in the form of boards
❌ Not suitable for creating complex and detailed product roadmaps

8. Miro

Agile roadmap on miro

Miro is a whiteboard platform tool to brainstorm, plat, design, or iterate. You can do all these with the help of built-in templates available. The list of templates available includes agile product roadmap template, product development template, and feature-based roadmap template. Furthermore, they have organized the available templates under strategy, planning, brainstorming, prioritization, etc. Its community enables users to share templates created by them with the other Miro users. You can pick any of these as well. It also helps in facilitating remote planning sessions effectively.

Pricing: Offers a free version for unlimited team members with limited features. The basic plan starts with 8$ per user per month billed annually.

ProsCons
✔️ Extensive template library based on use cases
✔️ Provides a community where users share creative templates
✔️ Easy to access and collaborate
✔️ Excellent real-time capabilities
✔️ Integration with other tools
 
❌ Limited export options
❌ Difficult to track history of changes
❌ Poor customer service

9.Craft.io

craft roadmap

Craft.io is a product management tool that can be used for various activities like ideation, prioritization, planning, decision making, and roadmapping. Its feedback portal can help you to gather insights and create a direct link between Product and Go-To-Market teams. Therefore, enabling easy decision-making. Built-in templates and prioritization frameworks help in clear and consistent communication among the team. It is suitable for product teams including product managers, CPOs, and VP Product. 

Pricing: Offers 14-day free trial. The basic plan starts with 39$ per month per user billed annually.

ProsCons
✔️ Easy to use interface
✔️ One-stop-shop for ideation to planning to delivery
✔️ Pictures are supported in card view
✔️ Idea dump to collate ideas before converting to story
✔️ Easy to share with the team
✔️ Backlog items can be directly imported into a product roadmap
✔️ Enables to create a dateless product roadmap
✔️ Can customize color and size of roadmap
❌ Edit history is not accurate
❌ Jira integration is not smooth
❌ Early-stage product with a number of bugs

10. Confluence

roadmap on confluence

Confluence is a tool for teams to collaborate and build a knowledge base. It has a repository of templates listed under different categories. One of these categories has a product roadmap template. You can build the overview of the roadmap and then, create the detailed quarterly roadmap. You can modify the detailed quarterly roadmap columns as per your needs. The good thing about this product roadmap tool is that in the beginning, it asks for Team’s mission, followed by project information before the product roadmap. You can include product strategy, OKRs, etc under project information.

Pricing: Always free for 10 users. The standard plan starts with 5$ per month per user billed annually.

ProsCons
✔️ Easy integration with Jira
✔️ Built-in templates available
✔️ Easy to use
✔️ Enables to easily share it with large teams
✔️ It is not expensive when compared to other tools
❌ Limited integration with MS Office
❌ Data can not be exported easily

How to choose a product roadmap tool?

After reading about the product roadmap tools, you will have some understanding about each one. You may want to try some of the above-mentioned product roadmap tools based on your needs. I have compiled a table with all the above ten tools and their corresponding major features to help you evaluate the product roadmap tools and select one most suitable to your needs.

ProductboardWrikeAirfocusProductplanAha!RoadmunkTrelloMiroCraft.ioConfluence
Built-in Templates Feature-based, Agile, Release plan, Goal-orientedGoal-orientedAgile, Feature-based, Product development, Release Plan, Goal-oriented Customer-facing, Multiple product, Theme-based, Product development, Goal-orientedFeature-based, Customized, Goal -orientedGoal-oriented, AgileAgile/KanbanAgile, 666, Product developmentKanban, Goal-oriented, DatelessGoal-oriented
SharingInternal & ExternalInternalInternal & ExternalInternal & ExternalInternal & ExternalInternal & ExternalInternalInternal & ExternalInternal & ExternalInternal & External
PrioritizationYesNoYesYesYesNoNoYesYesNo
Easy to useYesNoYesYesNoYesYesYesYesYes
IntegrationsJIRA, Trello, Github, Pivotal Tracker, Azure DevOpsGithub, JIRAJIRA, GithubJIRA, Pivotal Tracker, Github, TrelloJIRA, Github, Pivotal TrackerJIRAJIRA, Github, Pivotal TrackerJIRA, Github, Asana, TrelloPivotal Tracker, Github, JIRAJIRA, Github
Pricing (per user per month)15-day free trial. Basic Plan:20$Free up to 5 users. Basic Plan 9.8$14-day free trial. Basic Plan:19$Basic Plan: 39$30-day free trial. Basic Plan: 59$14-day free trial. Basic Plan : 19$Available for free for small teams. Enterprises : 12$Free version with limited features. Basic plan:8$14-day free trial. Basic Plan: 39$ Free for 10 users. Standard Plan: 5$
Customer Service4.8/54.3/54.8/54.8/54.9/54.6/54.3/54.5/54.6/54.2/5
Product roadmap tools comparison

Hopefully, you will try atleast one of the above product roadmap tools at some point of time. If you have already tried any one of these product roadmap tools and want to share anything, please do leave a comment.

About monica

Monica, has an extensive experience in launching products across various platforms in healthcare, media and ed-tech domain. She loves to share her thoughts on product management based on her experience.

4 thoughts on “Product roadmap tools: 10 best solutions”

Leave a Comment